We’ve believed in Scarborough for a long time. It’s where some of our roots lie, and it’s a place with huge potential. That’s why we’re proud to be playing a key part in helping the town centre thrive again – starting with the transformation of The Brunswick Centre into Square One (SQ1).
As we edge closer to breaking ground on the transformation of the Brunswick shopping centre, we want to be clear that we’re not simply delivering a new leisure and entertainment destination. We’re working closely with local and regional authorities to create something that can help shape the future of the town centre and kick-start wider regeneration that benefits everyone.
Our journey with this project began back in 2021, when we first started talking to the leadership of the former Scarborough Borough Council. At that time, the Council recognised that the closure of Debenhams and the wider challenges facing the Centre posed a threat to the vitality of the town centre – but also represented a unique opportunity for transformative regeneration.
In seeking a long-term solution, the Council approached us about becoming involved, acknowledging our local roots, national track record and deep understanding of the town’s needs. There was a shared concern that, without thoughtful stewardship, the site could fall into the hands of investors with little connection to the community or commitment to its future.
Mark Jackson, who is leading the project and was born and raised in Scarborough, said:
“Like so many traditional seaside destinations, Scarborough has faced stiff economic challenges, which need to be met with a concerted effort from the authorities and businesses invested in the town. Scarborough has great strengths and remains popular but, for the town centre to thrive, it must evolve to suit a much-changed world.
“We are working closely with North Yorkshire Council and other public sector organisations to ensure that SQ1 fulfils its role as a catalyst for further investment.
“With the support of these public bodies, we are able to take the long-term view that such a project needs, in the face of what are the most challenging market conditions facing town centres for decades. We have worked hard to secure ODEON Luxe, the best cinema operator, as SQ1’s principal anchor operator, and expect to confirm other occupiers in the coming months. In the meantime, we are carefully managing the process of winding down the shopping centre in its existing form to minimise the disruption and impact upon the town.”
SQ1 is set to transform the former Brunswick shopping centre into a dynamic, leisure-led destination, improving connections across this important part of the town centre and towards the famous seafront. Anchored by ODEON Luxe, the development will introduce a state-of-the-art cinema featuring luxury recliner seating, enhanced audio-visual technology, and a premium food and beverage offer, setting a new benchmark for entertainment in the town.
Beyond the cinema, SQ1 will feature a mix of modern dining and leisure operators while preserving the active high-street frontage, and is designed to appeal to residents and visitors alike. SGI is in advanced discussions with several leading operators and will be making further announcements soon.
Jackson added:
“SQ1 will provide a vital boost to Scarborough’s town centre, not just economically, but socially. By introducing a mix of leisure and hospitality that encourages visitors to spend longer in the town centre, we are helping to create a more welcoming environment.”
As detailed design and technical coordination nears completion, SQ1 is moving closer to becoming a reality, with construction set to commence in autumn 2025 and completion anticipated by spring 2027. As the project progresses, we will be sharing further insights into the impact of the redevelopment, providing a deeper look at how it will positively contribute to Scarborough’s long-term regeneration.
Jackson concluded:
“SQ1 has been carefully planned to ensure that it delivers real, long-lasting benefits for Scarborough. We have worked closely with our partners to get to this point and, now, as we move towards construction, the real transformation begins.
“This is just the beginning of a much wider conversation about Scarborough’s future. Through our forthcoming blog series, we will be sharing insights on how SQ1 will help the town build on its strengths, address key challenges, attract further investment and create an even better place to live, work and visit.”
