We’re proud to be hosting and taking part in Sheffield’s first ever CEO Sleepout, which will take place at Steel City Stadium, part of Sheffield Olympic Legacy Park, on Monday 10 November 2025.
The national charity initiative, led by CEO Sleepout UK, brings together business and community leaders who will swap their beds for sleeping bags for one night to raise awareness and vital funds to help tackle homelessness and poverty across the UK.
Representing Scarborough Group, our Marketing and Business Development Director, Nicola Bulley, and Director of Innovation Ecosystems, Deb Hetherington, will be joining leaders from across Sheffield to brave the cold and sleep out in solidarity with those facing homelessness.
As Nicola explains:
“Too many families in our country don’t have the security of a safe place to call home. More than one in ten children in parts of London are effectively homeless, living in temporary accommodation, hostels, or worse, and that’s heartbreaking.
“One night outside won’t come close to what people facing homelessness go through every day, but the least we can do is show our solidarity, raise awareness and hopefully raise money to help.
“I’m really proud that Scarborough Group International is backing CEO Sleepout UK by opening up Steel City Stadium as the venue. It means a lot to see our community stepping up to shine a light on such an important issue.
Through our developments and charitable arm, the Scarborough Group Foundation, we’ve always been passionate about creating spaces and opportunities that strengthen communities and improve lives.
Hosting Sheffield’s first CEO Sleepout at Steel City Stadium is a powerful example of how this venue can be more than just a place for sport and business, it can also be a platform for meaningful social change.
Across the UK, more than 354,000 people are homeless – including 161,000 children – and in Sheffield alone, an average of 43 people sleep rough each night, according to figures obtained by CEO Sleepout UK.
This year, the charity launched its ‘At Your Doorstep’ campaign, which challenges business leaders to recognise that homelessness is not a distant issue – it’s one that affects people in our communities every day.
Bianca Robinson, CEO of CEO Sleepout UK, said:
“Homelessness is no longer hidden. It’s on our commute, outside our offices, in our communities, it’s at our doorstep. When you join a CEO Sleepout, you’re not just raising funds, you’re sending a message of solidarity and showing that the business world cares about the most vulnerable in our society.”
We’re also delighted to be joined by Professor Chris Low, Chief Executive of Sheffield Olympic Legacy Park, who will be taking part in the event.
Chris commented:
“With Sheffield Olympic Legacy Park’s focus on improving health and wellbeing, it’s important that our reach extends to supporting our most vulnerable communities. I’m looking forward to welcoming other business leaders to the Park and being part of something that will help change the lives of local people facing hardship and homelessness.”
The Sheffield CEO Sleepout takes place on Monday 10 November 2025 at Steel City Stadium, part of the Sheffield Olympic Legacy Park.
If you’d like to get involved, you can sponsor Nicola and Deb.
