Behind every successful regeneration project is a clear story, a sharp strategy, and the right person to deliver both. That’s why Nicola Bulley has been appointed Group Marketing and Business Development Director, taking on an expanded leadership role to drive our next wave of growth.
Since joining the Group more than four years ago, Nicola has shaped the identity and positioning of some of our most high-profile schemes, from Thorpe Park Leeds and Sheffield Olympic Legacy Park, to Square One Scarborough and Queensferry One Rosyth. Her work has helped elevate SGI’s reputation as a nationally-recognised investment and development business, while embedding a more strategic approach to brand, communications and engagement across the Group.
Now, as part of our senior leadership team, Nicola will take on a broader remit across business development, strategic partnerships and capital investment, with a particular focus on the expansion of our Scarborough Management Services division. She will also work closely with the executive team on investor engagement and joint venture activity at both a corporate and project level.
Alongside these responsibilities, Nicola will continue to lead SGI’s marketing and communications strategy, applying insight gained through her expanded remit to shape brand positioning, inform product strategy and deliver targeted campaigns with commercial impact.
Nicola brings more than 20 years of experience in commercial real estate. Prior to joining SGI, she held senior roles at Lambert Smith Hampton, most recently as Interim Head of Marketing and Business Development, and spent the early part of her career at CBRE, where she supported marketing across multiple business lines.
Simon McCabe, Chief Executive at SGI, commented:
“Nicola has been a big part of some of the Group’s most successful projects and she’s earned this step up. She understands how to tell the right story, bring people with us and open up new opportunities. This new role gives her the backing to go even further with that, not just across our commercial developments, but for SGI as a business.”
Nicola added:
“For me, marketing and business development go hand in hand. When you truly understand your audience, you can position your product more effectively and create impactful, engaging campaigns that open doors and, from there, build the kind of relationships that lead to tangible results.
“I’m extremely proud of what I’ve already achieved at SGI and this new role gives me the opportunity to play a more active role in shaping its next phase of growth.”
Nicola’s appointment marks another step forward in strengthening the leadership behind our mission: to create places where people and businesses can thrive, and to unlock long-term value through every project we deliver.
